We provide website and content localization in Kenya for businesses and organizations that would like to make meaningful impact globally and locally. Our localization services in Kenya considers various factors such as cultural sensitivities to make your message perfectly suited for your target audience. We have a network of experienced and competent linguists with various backgrounds to handle your localization project with confidence.
Content localization is adapting and transforming content, so it resonates in another country or locale. While it often involves translating text from one language to another, its focus is much broader. Localization makes content feel “local” by acknowledging cultural and country-specific nuances.
Localization makes your content feel authentic to a target audience in an international market. For example, you wouldn’t want to market “sweaters” in England since they’re called “jumpers” in the UK. Even the biggest brands can falter when they fail to properly localize their content.
One word can mean one thing (positive) in one place, and have a totally different meaning (negative) in another place. Same word.
The usage of internet technologies has been expanding exponentially over the years. This sustained growth and expansion will continue in the future as accessibility increases. Therefore, having a website is a highly valuable asset for any forward thinking-company.
In our modern and highly globalized world, the website has the power to attract new visitors, provide them with information about your product or service, and, most importantly, conduct a sale. In order to achieve maximum effect on the intended audience, its message has to be clear and fully understood by the people reading its content.
Having an edge over the competition is one of the key strategies for every company. They will often devote a lot of funds, time and effort to developing a website that will have great content and visuals and is well-optimized for search engines.
However, they frequently neglect one key aspect – languages. Language is a key element in driving sales and marketing efforts where the audience includes speakers of more than one language.